Frase Cheat Sheet
Last updated: April 2026
Quick Facts
Pricing
Freemium model with a limited free plan, Solo plan at $14.99/month, Pro at $44.99/month, and Team at $114.99/month.
Free Plan
Yes, includes 1 user seat, 1 document, and basic AI generation (4,000 AI words).
Rating
4.3/5
Best For
SEO-focused content marketers and writers who need to research, outline, and draft data-driven articles efficiently.
Key Features
- ✓AI Content Writer
I use this daily to generate full drafts or expand outlines. It's integrated with research, so the output is pre-informed by top-ranking content.
- ✓Competitor Content Analysis
This is Frase's killer feature. It scrapes the top 20 SERP results in seconds, giving me a breakdown of word count, headers, and keywords used.
- ✓Automated Content Briefs
Based on SERP analysis, it creates a detailed brief with target keywords, questions to answer, and a recommended outline. It saves me hours of manual work.
- ✓Content Optimization Score
As I write, it scores my doc against top competitors. I've found chasing a 100% score can make writing robotic, but it's a great guide.
- ✓Question Research Database
A massive database of real user questions from sources like Google. I use it to populate FAQ sections and ensure my content is comprehensive.
- ✓Outline Generator
With one click, it creates a structured H2/H3 outline from the SERP analysis. It's my starting point for every article to ensure topical coverage.
- ✓AI Templates
Pre-built prompts for intros, conclusions, meta descriptions, and more. I use the 'Rewrite for Clarity' template constantly to polish my drafts.
- ✓Team Collaboration
Multiple users can comment, assign tasks, and edit within a document. It's streamlined for agency workflows where an editor reviews a writer's work.
- ✓Custom AI Instructions
I can set a brand voice and style guide that the AI writer follows. This is crucial for maintaining consistency across all generated content.
- ✓Integrations
Directly connects with Google Search Console, Google Docs, and WordPress. I often push a finished, optimized draft straight to my CMS.
- ✓Keyword Tracking
Tracks rankings for target keywords over time. It's basic compared to dedicated tools like Ahrefs, but handy for a quick performance check.
- ✓Document Sharing
I can share a read-only or editable link to a brief or draft with clients or stakeholders for feedback without needing a Frase account.
Tips & Tricks
Use the 'Generate Brief' feature first, always. Let it do the heavy lifting of SERP analysis before you write a single word.
Don't blindly follow the 100% optimization score. Use it as a guide, but prioritize readability and adding unique insights.
Export the content brief as a PDF to share with freelance writers. It sets clear expectations and saves endless back-and-forth.
In the Question DB, filter by 'Difficulty' to find low-competition, high-volume questions to target for easier ranking wins.
Use the 'Rewrite for Clarity' AI template on dense paragraphs. It's my secret weapon for making complex topics accessible.
Limitations
- -The AI writer can produce generic, 'me-too' content if you don't provide strong, unique instructions and editing.
- -The built-in keyword tracking is very basic; you'll still need a dedicated SEO platform like Ahrefs for serious tracking.
- -The interface, while powerful, has a learning curve and can feel cluttered compared to simpler writing-focused AI tools.