Wix AI Tutorial
Last updated: April 2026
What you'll achieve
After this tutorial, you will have a fully functional, professional-looking website live on the internet. You'll start from a blank slate, use a simple text prompt to generate a complete site with pages, text, and images, and then publish it for the world to see. I'll show you exactly how to craft the perfect prompt, navigate the editor to make key customizations like changing your hero image and contact details, and connect your own domain name. You'll walk away with a real asset, not just theoretical knowledge.
Prerequisites
- •A free Wix AI account (you'll create this in Step 1)
- •A web browser (Chrome, Firefox, or Edge recommended)
- •A clear idea of your business, project, or personal brand (e.g., 'yoga instructor in Austin')
Step-by-Step Guide
Step 1: Sign Up and Start the AI Site Generator
First, go to wix.com. Don't just click 'Get Started'—look for the specific 'Create with AI' or 'AI Site Generator' button, which is usually prominently featured. Click it. You'll be prompted to sign up using your email, Google, or Facebook account. I always use Google for speed. Once logged in, you'll land on the AI prompt screen immediately. This is the heart of the experience. You're not picking a template yet; you're telling the AI what to build. Have your business description ready. What surprised me was how quickly this initial step bypasses the traditional, overwhelming Wix template gallery—it's a game-changer for getting started.
Use a descriptive business name during sign-up, as the AI may use it.
Step 2: Craft Your Magic Prompt & Generate the Site
This is the most critical step. In the large text box, describe your project in 1-2 detailed sentences. Don't just write 'a bakery.' Write, 'A modern artisan bakery in Seattle called 'Rise & Grind,' specializing in sourdough bread and vegan pastries. We need an online menu, a 'About Our Story' page, and a contact form for catering inquiries.' The more specific you are, the better the AI can match design aesthetics and generate relevant text and image suggestions. Click 'Generate Site.' In my experience, this takes about 60-90 seconds. You'll then see two AI-generated site designs. Don't panic about perfection here—pick the one that feels closest. You can change everything later.
Include location, style (e.g., 'modern,' 'cozy'), and key pages in your prompt.
Step 3: Edit Your AI-Generated Content
You'll now be in the Wix Editor with a complete website. The AI will have written all the placeholder text. My strong opinion: you MUST edit this. The AI text is a fantastic starting draft, but it often sounds generic. Click on any text block to edit it. Infuse your real voice, specific details about your services, and your unique selling points. On the left sidebar, find the 'AI Text Creator' tool (the magic wand icon). This is your best friend. Highlight any paragraph, click the tool, and give it a command like 'Make this more enthusiastic' or 'Shorten this for a headline.' I tested this daily, and it's far better for refining than writing from scratch.
Edit the 'About Us' page first—it's where your brand personality shines.
Step 4: Customize Design with AI Design Tools
Now, let's make it visually yours. Click on any image. A toolbar will appear. Look for the 'AI Image Generator' or 'Replace with AI Image' option. Here, you can generate a new image based on a prompt. For example, click the generic bakery hero image, and type 'bright, morning light on fresh croissants on a marble counter, food photography.' The AI will generate options. This is powerful but use it sparingly—generated images for real businesses can sometimes look inauthentic. I recommend using it for background images or graphics, but upload real photos of your work where possible. Also, use the 'AI Color Palette' generator in the design settings to get a cohesive set of colors based on your logo or an image.
For logos, use the Wix Logo Maker (a separate AI tool) before deep-diving into site images.
Step 5: Add Essential Functionality & Pages
Your AI site includes core pages, but you'll likely need more. Click the '+' or 'Pages' menu on the left. Here, you can 'Add Page' and choose to generate another page with AI. Need a 'Testimonials' page? Tell the AI to 'create a customer testimonials page with a grid layout.' Also, explore the 'Add' menu to insert crucial elements the AI might have missed: a booking system (Wix Bookings), an online store (Wix Stores), or a live chat widget. In my testing, the AI is great at structure but conservative on advanced features. You have to add them manually. This is where Wix's ecosystem shines—these integrations are seamless and often just a few clicks to install.
Connect your social media accounts under 'Marketing Integrations' to auto-populate feeds.
Step 6: Preview, Publish, and Connect a Domain
Never skip preview. Click the 'Preview' button at the top and check your site on both desktop and mobile. The AI does a decent job with mobile responsiveness, but always verify. When ready, click 'Publish.' On the free plan, your site will have a Wix-branded URL (e.g., username.wixsite.com/siteaddress). To look professional, you need a custom domain. Go to your site's dashboard, find 'Domains,' and you can purchase one directly through Wix or connect an existing one. The setup wizard guides you through it. What surprised me was how painless Wix makes DNS configuration—it's truly beginner-friendly. Once connected, your AI-generated site is live with a professional web address.
Ask a friend to preview the site on their phone before you publish.
Common Mistakes to Avoid
Writing a vague, one-word AI prompt. This leads to a generic, unusable site. Always be descriptive.
Publishing without editing the AI-generated text. It creates an impersonal, robotic feel that customers notice.
Forgetting to check the mobile view. The AI designs for desktop first; elements can get squished on phones.
Overusing AI-generated images. It makes your site look fake. Mix AI graphics with real photos of your work.