Make (Integromat)
Visual automation platform with AI modules for connecting apps and workflows, enabling users to build complex automations without coding.
About Make (Integromat)
Make (formerly Integromat) is a powerful visual automation platform that allows users to design, build, and automate workflows between apps and services using a drag-and-drop interface. Launched in 2012, it features advanced AI modules, data routing, and error handling for creating complex, multi-step automations without writing code. It's ideal for IT professionals, operations teams, and citizen developers seeking deep customization beyond basic connectors. Pricing starts with a robust Free plan, with paid tiers beginning at $9 per month for the Core plan, scaling up to $29 for Pro and custom Enterprise solutions. The platform is trusted by over 1 million users for its granular control and powerful scenario editor.
Pros & Cons
Pros
- ✓Extremely powerful and flexible visual scenario builder for complex logic
- ✓Offers advanced features like routers, filters, and error handling for robust workflows
- ✓Includes AI modules to enhance automation capabilities directly within scenarios
- ✓Generous free plan with substantial operations and data transfer limits
Cons
- −Steeper learning curve compared to simpler competitors like Zapier
- −The interface and terminology can be overwhelming for absolute beginners
- −Higher-tier plans required for full speed, priority support, and dedicated connections
Alternatives to Make (Integromat)
User Reviews (8)
Turned my chaotic workflow into a smooth machine
I run a one-person online business. Make is my silent partner. It automatically creates tasks from emails, updates inventory, and even generates weekly reports by pulling data from four different apps into a Google Doc. The drag-and-drop interface finally clicked for me after a couple of days. It's genuinely fun to build with.
Excellent for complex workflows, debugging can be tricky
I use Make to manage data synchronization between our ERP and e-commerce platform. The ability to map and transform data fields with precision is why we chose it. However, when an error occurs in a 20-step scenario, pinpointing the exact module that failed isn't always straightforward. The error handling is powerful but requires setup.
Integromat veteran, still impressed with Make
Been using it since it was Integromat. The evolution has been amazing. The new AI modules are a fantastic addition. I build automations for clients that connect a dozen apps with complex data transformations—all without writing a line of code. The value for the price is unbeatable for this level of functionality.
Saves our marketing team hours every week
We automate our entire content lead funnel. Make captures form submissions, enriches the data with Clearbit, scores the lead, and routes them to different Slack channels and CRM lists based on rules. It's incredibly reliable. We hit operation limits sometimes on the Pro plan during big campaigns, which is annoying.
From hobbyist to serious automator, love it
Started on the free plan automating my personal finance spreadsheets and got hooked. Now I use it for my freelance work to connect Calendly, Gmail, and Notion. The router and filter modules are genius—you can build logic that would require code elsewhere. The community templates are a great starting point.
Powerful but the learning curve is real
I moved from Zapier hoping for more control. Make definitely delivers on power—the AI modules and ability to handle arrays are fantastic. But wow, it's not user-friendly at first. I spent hours on tutorials just to build a simple three-step automation. Great for pros, frustrating for casual users like me.
A game-changer for our IT operations, with quirks
We use Make to automate our internal ticketing and asset management between Jira, Freshservice, and our internal databases. The data routing and error handling are top-notch, allowing for very robust scenarios. It's replaced a lot of custom scripts. The UI can feel a bit clunky when scenarios get very large, though.
The automation power tool I always needed
As a small business owner, I was drowning in manual data entry. Make saved me. I've built automations that sync my Shopify orders to QuickBooks, post social media content, and even notify my team on Slack for specific customer queries. The visual builder is intuitive once you get the hang of it. It feels limitless.