→How to Migrate from Tool A to Tool B (Step-by-Step)
Last updated: March 2026
Migrating from Looka to Brandmark offers enhanced AI-driven design flexibility, more granular brand identity controls, and potentially better value for ongoing branding needs. While both are AI-powered logo and brand kit platforms, Brandmark often provides deeper customization in color schemes, font pairings, and layout variations. This guide covers a complete migration process, from preparing your assets in Looka to recreating and finalizing your brand identity in Brandmark. We'll walk through data export, design recreation, and feature adaptation to ensure a smooth transition with minimal disruption to your visual branding.
Feature Mapping
| Tool A | Tool B Equivalent | Notes |
|---|---|---|
| - | Both use AI, but Brandmark's algorithm may produce different stylistic interpretations. Brandmark offers more granular control over icon, text, and layout editing post-generation. | |
| - | Core functionality is similar. Brandmark places a stronger emphasis on AI-generated color palettes and font pairings as part of the kit creation. | |
| - | Both provide resized logos for platforms. Brandmark's tool is integrated into the main logo editor, allowing custom tweaks for each social media format. | |
| - | Looka has a dedicated card designer. Brandmark includes business card templates as part of its brand kit output, but with potentially fewer layout customization options. | |
| - | Brandmark includes EPS format in its premium packages, which is a vector format highly preferred by professional printers, giving it a slight edge for print production. | |
| - | Functionally identical. Both create a small, simplified version of your logo for browser tabs. | |
| - | Looka offers pre-set mockups (e.g., logo on a mug). Brandmark focuses on core logo and identity; mockups would require a third-party tool. |
Frequently Asked Questions
Can I transfer my data from Looka to Brandmark?+
No, there is no direct data transfer. You must manually export your logo files and brand details from Looka, then use them as a reference to recreate your brand identity within Brandmark's AI-powered platform.
How long does migration take?+
For a solo user, expect 3-6 hours. This includes auditing assets, generating a new logo in Brandmark, refining the brand kit, and downloading files. The timeline depends on how quickly you settle on a new design.
Will I lose any features switching to Brandmark?+
Core features like AI logo generation and brand kits are present. You may lose specific Looka features like logo mockup generators. However, Brandmark offers unique strengths like EPS file exports and deep AI color/font pairing.
Can I use both tools during migration?+
Yes, absolutely. It's recommended to keep your Looka subscription active until your new Brandmark identity is fully tested and deployed across all platforms to avoid any branding gaps.
Is Brandmark cheaper than Looka?+
Pricing is similar and freemium-based. Brandmark's one-time logo package can be comparable to Looka's. The value differs in output; Brandmark includes EPS files, which may save costs with professional printers. Compare current plans for exact pricing.