→How to Migrate from Looka to Brandmark (Step-by-Step)
Last updated: March 2026
Migrating from Looka to Brandmark offers enhanced AI-driven design flexibility, more granular brand identity controls, and potentially better value for ongoing branding needs. While both are AI-powered logo and brand kit platforms, Brandmark often provides deeper customization in color schemes, font pairings, and layout variations. This guide covers a complete migration process, from preparing your assets in Looka to recreating and finalizing your brand identity in Brandmark. We'll walk through data export, design recreation, and feature adaptation to ensure a smooth transition with minimal disruption to your visual branding.
Estimated Timeline
solo user
3-6 hours
small team
1-2 days (including feedback rounds)
enterprise
1-2 weeks (for full brand rollout and approval processes)
Migration Steps
Audit and Document Your Current Looka Assets
easyExport Brand Data from Looka
easySet Up Your Brandmark Account and New Project
easyRecreate Your Logo Using Brandmark's AI Generator
mediumRebuild Your Brand Kit in Brandmark
mediumDownload High-Resolution Assets and Guidelines
easyUpdate All Digital and Physical Touchpoints
hardCancel Your Looka Subscription (Optional)
easyFeature Mapping
| Looka | Brandmark Equivalent | Notes |
|---|---|---|
| AI Logo Generator | AI Logo Maker | Both use AI, but Brandmark's algorithm may produce different stylistic interpretations. Brandmark offers more granular control over icon, text, and layout editing post-generation. |
| Brand Kit | Brand Kit / Design Tools | Core functionality is similar. Brandmark places a stronger emphasis on AI-generated color palettes and font pairings as part of the kit creation. |
| Social Media Kit | Social Media Logo Maker | Both provide resized logos for platforms. Brandmark's tool is integrated into the main logo editor, allowing custom tweaks for each social media format. |
| Business Card Designer | Business Card Designs (via brand kit) | Looka has a dedicated card designer. Brandmark includes business card templates as part of its brand kit output, but with potentially fewer layout customization options. |
| High-Resolution Downloads (PNG, SVG, PDF) | High-Resolution Downloads (SVG, PNG, PDF, EPS) | Brandmark includes EPS format in its premium packages, which is a vector format highly preferred by professional printers, giving it a slight edge for print production. |
| Favicon Generator | Favicon Generator | Functionally identical. Both create a small, simplified version of your logo for browser tabs. |
| Logo Mockups | Not a direct feature | Looka offers pre-set mockups (e.g., logo on a mug). Brandmark focuses on core logo and identity; mockups would require a third-party tool. |
Data Transfer Guide
There is no direct automated data transfer from Looka to Brandmark. The migration is a manual recreation process. From Looka, you must manually export your visual assets: download all logo variations (SVG, PNG, PDF) from the 'My Logos' section and note down your brand kit details (hex colors, font names). In Brandmark, you create a new project and use these exported assets as a visual reference. Input your company name and keywords, then use Brandmark's AI tools to generate a new logo and brand kit that aligns with your documented style. The 'import' is effectively the manual input of your color codes and design preferences into Brandmark's system.