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How to Migrate from Brandmark to Looka (Step-by-Step)

Last updated: March 2026

Migrating from Brandmark to Looka can offer enhanced AI design capabilities, more comprehensive brand kits, and potentially better value for growing businesses. While both platforms are AI-powered logo generators, Looka provides more extensive branding assets and a different approach to customization. This guide covers the complete migration process, including exporting your existing Brandmark assets, recreating your brand identity in Looka, and adapting to the new platform's workflow. You'll learn how to transfer your visual identity while maintaining consistency across your branding materials.

Estimated Timeline

solo user

2-4 hours

small team

1-2 days

enterprise

3-5 days

Migration Steps

Audit Your Current Brandmark Assets

easy

Export Brandmark Data and Files

easy

Set Up Your Looka Account

easy

Recreate Your Logo in Looka

medium

Customize and Finalize Your Looka Logo

medium

Rebuild Your Brand Kit in Looka

medium

Test and Implement New Assets

hard

Cancel Brandmark Subscription and Archive

easy

Feature Mapping

Brandmark	Looka Equivalent	Notes
AI Logo Generation	AI Logo Maker	Both use AI but with different algorithms; Looka offers more customization during generation
Brand Kit Creation	Brand Kit Platform	Looka provides more comprehensive brand kits including social media templates and business cards
Color Palette Generator	Color Scheme Tool	Similar functionality but Looka integrates colors more seamlessly across all brand assets
Font Pairing Suggestions	Typography System	Looka offers more font options including premium selections
Logo Variations	Multiple Logo Layouts	Looka provides more layout options and customization for different applications
Business Name Generator	No direct equivalent	Looka focuses on visual identity rather than name generation
Simple Interface	User-Friendly Dashboard	Both are beginner-friendly but Looka's interface is more comprehensive
File Export Options	Multiple Format Downloads	Looka offers more file formats and higher resolution options

Data Transfer Guide

Brandmark doesn't offer direct data export functionality, so you'll need to manually download all assets. Export logo files in all available formats (PNG, SVG, PDF) from the download section. Document your color palette hex codes and font selections manually. Screenshot your brand kit for reference. For import into Looka, you'll recreate rather than import - use your exported assets as reference when using Looka's AI generator. Input your business details, preferred styles, and color codes to guide the AI. Looka's system will generate new designs based on your parameters, so exact replication isn't possible but close approximation is achievable through careful customization.

Frequently Asked Questions

Can I transfer my data from Brandmark to Looka?+

No direct transfer exists. You must manually download assets from Brandmark and use them as reference when recreating your brand in Looka. Export all logo files, color codes, and font selections before starting the migration process.

How long does migration take?+

For most users, migration takes 2-4 hours. This includes asset export, logo recreation in Looka, and brand kit setup. Complex brands with multiple variations may require additional time for customization and testing.

Will I lose any features switching to Looka?+

You'll lose Brandmark's business name generator, but gain more comprehensive brand kits. Looka offers superior template variety and more customization options. The core logo creation features are comparable but implemented differently.

Can I use both tools during migration?+

Yes, maintain both subscriptions during transition. Use Brandmark as reference while building in Looka. Cancel Brandmark only after confirming all assets work properly in production environments to avoid service disruption.

Is Looka cheaper than Brandmark?+

Pricing is similar but varies by package. Looka's basic logo package starts lower, while premium packages offer more value with additional branding assets. Compare current pricing as both platforms adjust rates periodically.