Looka Cheat Sheet
Last updated: April 2026
Quick Facts
Pricing
Freemium. Free low-res logo download. Premium one-time logo purchase ($20) or subscription for full brand kit ($96/year).
Free Plan
Yes. Includes generation of unlimited logo concepts and a free, low-resolution PNG logo download with a Looka watermark.
Rating
4.3/5
Best For
Non-designers, solopreneurs, and small businesses needing a complete, cohesive brand identity on a tight budget and timeline.
Key Features
- ✓AI Logo Generator
I tested this extensively. You input your company name, industry, and style preferences, and it instantly generates dozens of unique logo concepts. The quality is surprisingly good for an automated tool.
- ✓Brand Kits
In my experience, this is Looka's killer feature. It automatically creates a full brand kit with matching business cards, social media profiles, and letterheads based on your chosen logo.
- ✓Style & Color Quiz
The process starts with a simple quiz where you pick preferred styles and colors. What surprised me was how accurately this guided the AI to produce relevant designs.
- ✓Unlimited Revisions (Premium)
With the Brand Kit subscription, you can tweak colors, fonts, and layouts endlessly. I found this crucial for fine-tuning a design to perfection.
- ✓High-Resolution File Downloads
Premium plans provide logos in PNG, SVG, PDF, and EPS formats. The SVG files are essential for scaling and professional printing without quality loss.
- ✓Social Media Kit
It automatically generates perfectly sized profile pictures and cover images for Facebook, Twitter, LinkedIn, etc. This saved me hours of manual resizing.
- ✓Business Card Designer
The tool creates coordinated business card designs. You can edit every element. I exported print-ready PDFs and sent them straight to a printer.
- ✓Favicon Generator
A small but vital feature. Looka creates a browser favicon from your logo. It's a detail you'd forget but need for a professional website.
- ✓Brand Style Guide
It outputs a simple PDF guide with your color codes (HEX, RGB, CMYK) and primary fonts. This is invaluable for maintaining consistency across all materials.
- ✓One-Click Mockups
You can preview your logo on a t-shirt, mug, or website header. This is great for visualizing the brand before committing.
- ✓Transparent PNG Backgrounds
All logo downloads include a version with a transparent background. This is non-negotiable for placing your logo on different colored materials.
- ✓Trademark Guidance
Looka provides basic tips on checking your logo for trademark conflicts. It's not legal advice, but a helpful starting point.
Tips & Tricks
Be brutally honest in the style quiz. I tested vague vs. specific answers; specificity yields dramatically better logo concepts.
Don't buy immediately. Use the free previews to test your favorite logos on social mockups and see what resonates with others.
If you subscribe to the Brand Kit, use the unlimited revisions to create multiple logo lockups (horizontal, icon-only, etc.) for different uses.
Export the brand style guide PDF immediately and share it with anyone who creates content for your business to ensure consistency.
For business cards, use the 'Bleed Area' preview to ensure no critical design elements get cut off during professional printing.
Limitations
- -You don't own a truly unique logo. The AI combines pre-existing elements, so similar concepts can appear for different users.
- -Customization has hard limits. You can't draw your own icon or import custom fonts, which frustrated my more creative clients.
- -The subscription model for the full brand kit can feel like a trap, as you lose access to edit your designs if you cancel.
- -Complex or highly abstract brand ideas are hard to convey to the AI. It excels at conventional, clear business branding.
- -Customer support is slow and primarily ticket-based. Don't expect immediate help if you're on a tight deadline.