Brandmark Cheat Sheet
Last updated: April 2026
Quick Facts
Pricing
Freemium. Free basic logo generation. Premium one-time purchase packages: $25 for Standard Logo, $65 for Full Brand Kit, $175 for Enterprise with unlimited edits.
Free Plan
Yes. Includes a low-resolution, watermarked logo download. Good for a quick proof-of-concept but not for commercial use.
Rating
4.1/5
Best For
Bootstrapped entrepreneurs and small business owners who need a complete, cohesive brand identity fast and on a tight budget.
Key Features
- ✓One-Click Brand Generator
Input your company name and industry, and it spits out dozens of complete brand concepts in seconds. In my experience, this is the fastest way to get from zero to a visual identity.
- ✓AI Logo Maker
Generates multiple logo styles (icon-based, wordmark, etc.) based on keywords. I tested it for a tech startup, and the icon suggestions were surprisingly relevant and modern.
- ✓Color Palette Generator
Doesn't just give you colors; it creates palettes with primary, secondary, and accent colors, complete with hex codes. The cohesion is impressive and saved me hours on Adobe Color.
- ✓Font Matcher
Recommends specific font pairings (headline and body) that work with your logo. What surprised me was how professional the suggested Google Fonts combinations looked.
- ✓Business Card Mockups
Instantly applies your new brand to realistic business card templates. This is a huge time-saver for presenting a finished concept to a client or team.
- ✓Social Media Kit
Automatically resizes your logo for all major platforms (Facebook, Twitter, Instagram). A practical feature I use daily to maintain brand consistency across channels.
- ✓Brand Guidelines (PDF)
In the full kit, you get a simple PDF outlining logo usage, colors, and fonts. It's basic but provides crucial documentation for anyone handling your brand assets.
- ✓High-Resolution Downloads
Paid plans provide PNG, SVG, and PDF files. The SVG files are essential for scalability and were perfectly formatted for my developer.
- ✓Icon Library Integration
The AI draws from a vast library of vector icons to create your logo mark. I found the variety good, though some icons can feel generic after seeing them elsewhere.
- ✓Simple Text & Slogan Input
The interface is dead simple. Just a few fields and you're off. This minimalist approach is its greatest strength for non-designers.
- ✓Unlimited Revisions (Enterprise)
The top-tier plan lets you regenerate concepts endlessly. I wish this was more affordable, as it's the only way to truly experiment without fear.
- ✓Favicon Generator
Automatically creates a browser favicon from your logo. A small but thoughtful touch that many forget, saving you a trip to another tool.
Tips & Tricks
Be specific with keywords. 'Tech' is okay, but 'futuristic fintech' or 'eco-friendly SaaS' yields dramatically better, more targeted results.
Use the free plan to generate 20+ concepts, screenshot your favorites, then pay to unlock the files for the best one. Don't pay blind.
The color palettes are editable. Don't settle—use the color picker to fine-tune a shade to perfectly match your vision.
Download the SVG file! It's vector-based and essential for any future print work or large-scale signage.
Present the full brand guidelines PDF to clients. It adds tremendous perceived value and professionalism to the deliverable.
Limitations
- -You cannot upload your own artwork or sketches to use as a starting point; you're locked into their AI's interpretation.
- -The logos, while professional, can sometimes feel 'AI-safe' and lack the truly unique, handcrafted character of a human designer.
- -Once you pay and download, that's it. There's no ongoing subscription for future tweaks unless you buy the Enterprise plan.
- -The typography suggestions are limited to Google Fonts. Great for web, but you'll need to find commercial equivalents for high-end print.