Figma AI Content Creation Prompts
Last updated: April 2026
After testing Figma AI daily for content creation, I've learned that precise prompting is everything. Generic requests yield generic results—you'll get bland placeholder text. But when you provide clear context, tone, and structure, Figma AI becomes a powerful copywriting partner that generates usable UI text, marketing copy, and even icon concepts in seconds. These 12 prompts were crafted through extensive trial and error to give you production-ready outputs. Expect professional, on-brand content that actually fits your designs, not just random text.
Generate Hero Section Headline & Subheader
beginnerCreate a compelling hero section headline and a supporting subheader for a [SaaS productivity app] website. The headline should be under 6 words, action-oriented, and highlight the core benefit of [automating repetitive tasks]. The subheader should be 1 sentence explaining how it works. Use a [professional yet approachable] tone.Expected Output
A short, benefit-driven headline like "Work Smarter, Not Harder" and a subheader explaining the app's value proposition in one clear sentence.
Create Feature Benefit Bullet Points
beginnerGenerate 4 concise bullet points describing key features for a [project management software]. Each point should follow this structure: Start with a strong verb, name the feature, and end with the user benefit. Focus on benefits like [clarity, time-saving, and collaboration]. Keep each under 12 words.Expected Output
Four scannable bullet points, e.g., "Visualize timelines with Gantt charts to spot delays instantly" and "Centralize feedback to eliminate scattered email threads."
Write Simple Button & CTA Copy
beginnerSuggest 3 variations of call-to-action (CTA) button text for a [free trial signup]. The primary action is [Start Your Free Trial]. Also provide one secondary CTA like [Schedule a Demo] and one tertiary link text like [View Pricing]. Use [clear, action-oriented] language.Expected Output
Three primary CTAs (e.g., "Start Free Trial", "Try It Free"), one secondary CTA, and one low-commitment link text for cancel or learn-more actions.
Brainstorm App Notification Messages
beginnerBrainstorm 5 different in-app notification messages for a [task completion] event in a [to-do list app]. Vary the tone: include 1 celebratory, 1 simple confirmation, 1 encouraging, 1 humorous, and 1 data-focused (e.g., streak count). Keep each under 10 words.Expected Output
A short list of diverse notification copy like "Task checked off!", "Another one bites the dust!", and "3-day streak! Keep it up!"
Draft a Short User Onboarding Flow
intermediateDraft the copy for a 3-step onboarding tooltip sequence for a new user in a [design collaboration tool]. Step 1: Welcome them and state the goal ([create your first project]). Step 2: Introduce a key action ([invite a teammate]). Step 3: Encourage exploration ([try the comment tool]). Use a [friendly, guiding] tone.Expected Output
Three sequential, context-aware tooltip messages that guide a new user through the initial setup of the application.
Generate Persuasive Pricing Tier Names & Tags
intermediateCreate names and short promotional tags for 3 pricing tiers: a [Basic] plan for individuals, a [Pro] plan for small teams, and an [Enterprise] plan. For each, generate: 1) A creative tier name (not just 'Basic'), 2) A 3-4 word tagline, and 3) One key feature to highlight in the plan card. Theme it around [growth and scalability].Expected Output
Three named packages (e.g., "Starter", "Team Boost", "Scale") with corresponding catchy taglines and one standout feature per tier for comparison tables.
Write Authentic Customer Testimonial Quotes
intermediateGenerate 2 realistic customer testimonial quotes for a [meal kit delivery service]. The first should focus on the benefit of [time saved on meal planning]. The second should focus on [improved eating habits]. Write them in a casual, first-person voice as if from a real customer. Include a specific detail in each, like ["as a busy parent"] or ["my cholesterol levels"].Expected Output
Two believable, detailed quotes praising different aspects of the service, written in a natural, conversational tone suitable for a website testimonial section.
Craft a Multi-State Empty State Message
intermediateWrite the UI copy for an empty state screen in a [photo gallery app]. Provide 3 versions: 1) For a brand new user (encouraging first action), 2) After a search returns no results (helpful guidance), and 3) When a filter is applied that excludes all photos (suggestion to adjust). Maintain a [positive and helpful] brand voice throughout.Expected Output
Three distinct messages for different empty state scenarios, each providing appropriate context and a clear next step for the user.
Analyze & Rewrite Existing Value Proposition
intermediateHere is our current value proposition: "[Our platform helps teams manage tasks efficiently]." Analyze this statement. Is it clear, benefit-focused, and differentiated? Then, provide 3 improved alternatives. Each alternative must: 1) Start with a stronger verb, 2) Specify the primary user ([remote teams], [agency managers]), and 3) Hint at the emotional outcome ([reduce stress], [hit deadlines confidently]).Expected Output
A brief critique of the original weak statement, followed by three stronger, more specific, and benefit-oriented value propositions.
Role-play as a Brand Voice Strategist
advancedAct as a brand voice strategist for a [sustainable fashion brand]. The brand pillars are [ethical sourcing, timeless design, and community]. First, define 3 key voice attributes (e.g., [inspiring, trustworthy, warm]). Then, using that voice, generate: 1) A product description for a [recycled wool sweater], 2) A subject line for a newsletter about a [new collection], and 3) A short Instagram caption about [maker stories].Expected Output
A defined brand voice framework followed by three on-brand content samples that consistently apply the chosen attributes across different formats.
Chain-of-Thought: From User Story to UI Copy
advancedLet's think step-by-step to create UI copy. First, outline the user story: "As a [freelancer], I want to [generate an invoice quickly] so I can [get paid faster and look professional]." Second, identify the primary user emotion here ([anxiety about admin work, desire for efficiency]). Third, write the screen title, main button label, and one reassuring piece of helper text for the invoice generation screen that addresses that emotion.Expected Output
A logical breakdown of the user's need and emotion, resulting in purpose-driven screen copy that is both functional and empathetic.
Optimize a Complex Form Field Ecosystem
advancedOptimize the content for a [user profile setup form] with 8 fields. Your task: 1) Rewrite all field labels to be more action-oriented (e.g., "Enter your" -> "Create a"). 2) Write concise, example-filled placeholder text for each. 3) Generate helpful, inline validation messages for 3 critical fields ([username availability], [password strength], [email format]). Ensure the language is consistent, scannable, and reduces perceived complexity.Expected Output
A complete set of optimized form labels, placeholder examples, and specific error/success messages that improve the form's usability and clarity.
Tips for Better Prompts
Always specify the **tone** (e.g., 'professional,' 'friendly,' 'urgent'). I found Figma AI defaults to a bland corporate voice without this cue. Example: 'Write a welcome message' vs. 'Write a warm, enthusiastic welcome message for a fitness app.'
For **button copy**, prompt for multiple variations. Instead of 'Write a CTA,' ask for '3 CTA variations: one primary action, one secondary, one text link.' This gives you options to test in your layout immediately.
Chain prompts for **complex workflows**. Don't ask for a whole homepage copy in one go. First, brainstorm section themes with a 'Brainstorm' prompt. Then, use a 'Write' prompt for the hero, another for features. This mirrors a real content strategy and yields more coherent results.