ElevenLabs Marketing Prompts
Last updated: April 2026
I've generated thousands of marketing voiceovers with ElevenLabs, and I can tell you that prompts are the difference between robotic sales pitches and authentic brand storytelling. Good prompts unlock the platform's emotional intelligence, letting you control tone, pacing, and persuasion. These 12 prompts are battle-tested from my daily agency work, designed to give you broadcast-quality audio for ads, social media, and sales pages. Expect professional results that sound like a human voice actor delivered them, not an AI. I crafted these by reverse-engineering what makes a human read compelling and translating it into ElevenLabs' syntax.
30-Second Social Media Ad Hook
beginnerNarrate this as a compelling, high-energy social media ad hook. Use a confident and slightly urgent tone, like you're sharing an exclusive offer. Emphasize the key benefit. Pause briefly after the question to create anticipation. Text: "Tired of [common pain point]? What if you could [key benefit] in just [timeframe]? With [product name], it's not just possible—it's guaranteed. Tap the link before this offer disappears!"Expected Output
A 30-second, attention-grabbing audio clip with perfect pacing. The voice will sound excited and persuasive, with a noticeable pause after the opening question and emphasis on the time frame and guarantee.
Warm & Trustworthy Product Explainer
beginnerRead this product description in a warm, knowledgeable, and trustworthy tone—like a friendly expert explaining something to a friend. Use a moderate pace. Slightly emphasize the words that convey ease and results. Sound genuinely enthusiastic about the solution. Text: "Meet [product name]. It's the simplest way to [achieve outcome] without the [common frustration]. We designed it so you can [primary action] effortlessly and start seeing [tangible result] faster than you thought possible."Expected Output
A reassuring, clear voiceover that builds credibility. The tone will be inviting, not salesy, with subtle emphasis on 'simplest,' 'effortlessly,' and 'faster' to highlight key value propositions.
Email Sequence Voiceover
beginnerNarrate this email copy as a personal audio message from the founder. Use a conversational, slightly intimate tone—as if speaking one-on-one. Include thoughtful pauses. Sound empathetic about the problem and passionately optimistic about the solution. Text: "Hi [first name], it's [founder name] from [company]. I know [specific struggle] can feel overwhelming. That's exactly why we built [product]. I've recorded a short audio just for you, walking through how it works. Listen here when you have a quiet moment."Expected Output
An intimate, personal-sounding audio message that feels like a direct recording. The pacing will be natural, with a empathetic cadence that builds a personal connection with the listener.
Brand Tone of Voice Guide
beginnerAnalyze the following brand description and generate three distinct voice samples that embody its personality. For each sample, read the same short tagline: "[Brand Tagline]". First, read it in a [Tone 1: e.g., Authoritative & Luxe] style. Second, read it in a [Tone 2: e.g., Playful & Innovative] style. Third, read it in a [Tone 3: e.g., Compassionate & Supportive] style. Brand: [Insert 2-sentence brand mission and target audience].Expected Output
Three separate audio clips of the same tagline, each delivered with a radically different emotional cadence and personality, providing clear options for the brand's sonic identity.
A/B Test Ad Script Variations
intermediateGenerate two different voiceovers for A/B testing from this ad script. For Version A, use a direct, benefit-driven, and slightly faster pace. For Version B, use a storytelling, problem-focused, and slightly slower, empathetic pace. Script: "Every day, [target persona] faces [problem]. It costs them [cost - time, money, stress]. But what if the answer was [solution]? [Product] delivers [key benefit] by [how it works]. Start your journey at [website]."Expected Output
Two complete audio ads from the same script. Version A will sound energetic and solution-focused. Version B will sound relatable and narrative-driven, allowing for clear performance comparison.
Dynamic Video Sales Letter (VSL) Section
intermediateYou are the host of a high-converting video sales letter. Narrate this 'Agitate the Problem' section. Start with a calm, understanding tone. Gradually increase urgency and emotional weight as you list the consequences. Pause for effect after each painful point. Sound like you've been there. Text: "Let's be honest. [Problem] isn't just annoying. It means [consequence 1]. It leads to [consequence 2]. And worst of all, it makes you feel [emotional pain]. I lived this for years. The frustration. The wasted [resource]. The feeling that there has to be a better way..."Expected Output
A masterfully paced, emotional voiceover that builds tension. The voice will start relatable and crescendo into a passionate, empathetic climax, perfectly setting up the solution.
Localized Radio Ad with Cultural Cues
intermediateNarrate this 60-second radio ad for a local audience in [City/Region]. Use a relatable, community-focused tone. Insert a slight, authentic regional accent if appropriate (use ElevenLabs voice library accordingly). Mention a local landmark or reference casually. Sound like a respected local business owner. Text: "Hey [City], it's [business owner name] from [Business Name] over on [Street/Landmark]. We've been helping neighbors with [service] since [year]. This [season/month], we're offering the [city name] special: [offer details]. Stop by or call [phone number]. We're your local solution for [core promise]."Expected Output
A genuine, locally-flavored radio spot that sounds native to the area. The delivery will be friendly, trustworthy, and community-oriented, not like a generic national ad.
Customer Testimonial Re-enactment
intermediateNarrate this customer testimonial quote. Do not sound like a professional voice actor. Sound like a real, satisfied customer—slightly imperfect, genuinely enthusiastic, and with authentic pauses as if recalling the experience. Add a light, happy laugh after the key result. Text: "I was skeptical at first, honestly. But after using [product] for [timeframe], the difference was unbelievable. I finally [achieved result]. It just... works. (Light laugh) I've already told my [friend/family member] about it."Expected Output
A believable, non-scripted sounding testimonial. The voice will have natural hesitations, authentic emotional inflection, and a convincing, unpracticed laugh that boosts credibility.
Multi-Part Podcast Intro & Ad Read
intermediateGenerate a cohesive three-part audio sequence for podcast sponsorship. Part 1 (Host Voice): A 15-second intro for the ad segment in a casual, podcast-host tone. "We're back, and today's episode is brought to you by..." Part 2 (Ad Voice): A 45-second pre-written ad read for [product] in an authentic, conversational sponsor tone. Part 3 (Host Voice): A 10-second seamless transition back to the content, mentioning a discount code. Ensure the two voices are distinct but sound like they belong on the same show.Expected Output
Three separate but thematically linked audio files: a host intro, a dynamic ad read, and a host outro. Together, they create a seamless, native-sounding podcast advertisement package.
Chain-of-Thought: From Blog Post to Audio Blog
advancedStep 1: Analyze the following blog post excerpt. Identify the core narrative arc and the three key takeaways for the listener. Step 2: Write a concise, spoken-word intro that hooks the listener by stating the core problem the post solves. Step 3: Narrate that intro in a curious and insightful tone. Step 4: Narrate the first key takeaway in a clear, teaching tone. Blog Excerpt: [Paste first 3 paragraphs of a key blog post here].Expected Output
A structured, two-part audio output: a compelling intro hook and the first main point narrated. The audio will be optimized for listening, not reading, with clear pacing and emphasis on spoken-word comprehension.
Role-Play: The Product Manager's Internal Pitch
advancedYou are the Product Manager for [Product Name]. You are recording an internal audio memo to the marketing team to brief them on the upcoming launch. Your goal is to excite them about the product's true differentiator. Sound passionate, technical-but-understandable, and strategically focused. Explain: 1. The one customer insight that drove the key feature. 2. Why competitors can't easily copy this. 3. The single most compelling message for the launch campaign. Do not use marketing fluff; use confident, insider language.Expected Output
A convincing, insider-focused audio brief that sounds like a real product leader. The tone will be passionate and strategic, providing clear, unfiltered messaging direction derived from product fundamentals.
Complex Workflow: Multilingual Ad Snippet Generator
advancedGenerate a suite of audio ads for a global campaign. First, narrate the master English ad script in a neutral, clear 'guide' voice. Second, using the same timing and emotional cadence as a reference, narrate the translated scripts for [Language 1] and [Language 2]. Focus on matching the emphasis and pause structure, not just word-for-word translation. Ensure the delivery in each language sounds natural and culturally appropriate for a [describe target demographic] audience. Master Script: [Insert short, benefit-driven ad script].Expected Output
Three audio files (English, Language 1, Language 2) that are sonically consistent in pacing, emotion, and impact, creating a cohesive global campaign feel despite language differences.
Tips for Better Prompts
Always write for the ear, not the eye. Read your prompt aloud before generating. If it sounds clunky when you say it, ElevenLabs will sound clunky too. Use contractions, short sentences, and natural phrasing.
Control pacing with punctuation. Use ellipses (...) for a thoughtful pause, em-dashes (—) for a quick break, and periods for full stops. Writing 'Sound excited... then pause... and deliver the guarantee.' gives you more dynamic audio than a flat sentence.
The biggest mistake is over-scripting emotion. Don't write '[Say this sadly]'. Instead, write the context that *implies* the emotion: 'After years of failed attempts... (pause, slower pace) I almost gave up.' This cues the AI more naturally for a believable, nuanced delivery.