→How to Migrate from Surfer SEO to Frase (Step-by-Step)
Last updated: April 2026
Migrating from Surfer SEO to Frase offers a more comprehensive content workflow solution. While Surfer excels at on-page optimization, Frase provides end-to-end capabilities from research to AI writing and optimization. This guide covers exporting your Surfer data, setting up Frase, transferring key information, and adapting to Frase's integrated approach. You'll learn how to maintain SEO performance while gaining faster content creation tools and better project management features.
Estimated Timeline
solo user
2-4 hours for basic setup, 1-2 weeks for full adaptation
small team
1-2 days for initial migration, 2-3 weeks for workflow transition
enterprise
1-2 weeks for data transfer, 1-2 months for full implementation and training
Migration Steps
Audit Your Surfer SEO Content and Settings
mediumExport Data from Surfer SEO
easySet Up Your Frase Account and Workspace
easyRecreate Content Briefs in Frase
mediumMigrate Active Content Projects
hardConfigure Frase AI Writing Features
mediumEstablish New Workflows and Training
mediumMonitor Performance and Optimize
mediumFeature Mapping
| Surfer SEO | Frase Equivalent | Notes |
|---|---|---|
| Content Editor with Real-time Optimization Score | Frase Content Editor with Optimization Panel | Frase provides similar real-time scoring but with more contextual suggestions and integrated AI writing assistance |
| SERP Analysis and Competitor Insights | Frase Competitor Analysis and Content Research | Frase offers more comprehensive research including question analysis and topic clustering beyond basic SERP metrics |
| AI Writing and Outlining Features | Frase AI Writer and Outline Generator | Frase's AI is more deeply integrated throughout the content workflow with better customization options |
| Keyword Research and Planning | Frase Keyword Research and Content Planning | Frase includes similar keyword research with additional content gap analysis and opportunity scoring |
| Content Structure Recommendations | Frase Content Briefs with Structure Templates | Frase provides more detailed briefs with automated competitor structure analysis |
| On-page SEO Optimization | Frase SEO Optimization and Scoring | Frase covers similar on-page factors but with different weighting algorithms and integration with full content workflow |
| Custom Content Templates | Frase Custom Templates and Workflows | Frase offers more flexible template creation with AI integration and team collaboration features |
Data Transfer Guide
Surfer SEO doesn't offer bulk export features, so data transfer requires manual steps. Export individual content documents as HTML or text files from Surfer's editor. Save optimization reports as PDFs for reference. Export keyword lists as CSV files. In Frase, manually recreate content briefs using exported data. Copy document text into Frase's editor, then use Frase's optimization tools to generate new recommendations. Import keyword CSV files into Frase's research module. While there's no direct import, this manual process preserves your optimization insights while transitioning to Frase's more comprehensive platform.