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How to Migrate from Semrush to Frase (Step-by-Step)

Last updated: April 2026

Migrating from Semrush to Frase is ideal for content-focused teams seeking streamlined AI-powered creation over broad marketing analytics. While Semrush excels at comprehensive SEO, PPC, and competitive research, Frase specializes in accelerating content research, outlining, and drafting with integrated optimization. This guide covers exporting your Semrush keyword and content data, setting up Frase projects, transferring insights, and adapting workflows. You'll learn how to map Semrush's research capabilities to Frase's content-first approach, ensuring a smooth transition without losing valuable SEO foundations.

Estimated Timeline

solo user

3-5 hours

small team

1-2 days

enterprise

1-2 weeks

Migration Steps

Audit and Export Semrush Data

easy

Set Up Frase Account and Projects

easy

Import Keywords and Topics

medium

Recreate Content Briefs and Outlines

medium

Migrate Content Workflow and Optimization

hard

Configure Integrations and Access

medium

Validate and Refine Post-Migration

medium

Feature Mapping

Semrush	Frase Equivalent	Notes
Keyword Magic Tool	Frase Research	Frase focuses on content angle and question analysis, not PPC or volume metrics.
SEO Content Template	Frase Content Brief & Outline	Frase generates more AI-driven outlines and integrates directly with writing.
On Page SEO Checker	Frase Optimization Panel	Frase provides real-time SEO suggestions within the editor, less technical than Semrush.
Topic Research Tool	Frase Topic Analysis	Frase emphasizes competitor content structure and questions over trend graphs.
Position Tracking	No direct equivalent	Frase does not track keyword rankings; use a separate tool like Google Search Console.
Site Audit	No direct equivalent	Frase lacks technical SEO auditing; consider complementary tools like Screaming Frog.
Brand Monitoring	No direct equivalent	Frase is purely content-focused; social or brand tracking requires other solutions.

Data Transfer Guide

Export from Semrush: Use the export functions in each tool. For keywords, go to Keyword Magic Tool, select lists, and export CSV. For site audits, save PDF reports. For content ideas, export Topic Research data as CSV. Import into Frase: Upload keyword CSV files directly in the Research section. For content outlines, manually input insights from saved reports into Frase's brief builder. Note: Frase does not directly import Semrush project files; focus on transferring raw keyword data and competitor URLs. Use Frase's 'Analyze Competitors' feature to re-analyze top pages from your Semrush data.

Frequently Asked Questions

Can I transfer my data from Semrush to Frase?+

Yes, but indirectly. Export keyword lists and reports as CSV/PDF from Semrush, then upload keywords to Frase's Research. Manual input is needed for some insights, as direct API migration isn't supported.

How long does migration take?+

For a solo user, 3-5 hours to export, set up, and test. Teams may need 1-2 days for training and workflow adjustment. Complex enterprises require 1-2 weeks for full integration.

Will I lose any features switching to Frase?+

Yes, Frase lacks Semrush's broad marketing tools like PPC, rank tracking, site audits, and social media. It excels in AI content creation and SEO optimization but is not a full marketing suite.

Can I use both tools during migration?+

Absolutely. Maintain Semrush access during transition to reference data and compare outputs. Overlap ensures no disruption. Cancel Semrush only after Frase workflows are stable.

Is Frase cheaper than Semrush?+

Often yes, for content-focused users. Frase plans start lower, but Semrush offers more tools. Compare based on needed features; Frase may reduce costs if you only require content and SEO writing tools.