→How to Migrate from Frase to Copy.ai (Step-by-Step)
Last updated: April 2026
Migrating from Frase to Copy.ai is often driven by budget considerations, as Copy.ai offers a generous freemium model, or a desire for a broader range of marketing copy templates beyond SEO-focused long-form content. While Frase excels at SEO research and structured article generation, Copy.ai provides extensive versatility for ads, social media, emails, and more. This guide covers the practical steps for a smooth transition, including how to export your existing content data from Frase, map key workflows to Copy.ai's features, and establish new processes for content creation without losing momentum.
Estimated Timeline
solo user
3-5 hours (mostly for manual content export and recreation)
small team
2-3 days (includes audit, team training, and pilot project)
enterprise
1-2 weeks (requires full process redesign, extensive training, and workflow integration with other tools)
Migration Steps
Audit Your Frase Content & Workflows
easyExport Data from Frase
mediumSet Up Your Copy.ai Account & Workspace
easyRecreate Key Projects in Copy.ai
mediumMap SEO & Research Processes
hardTrain Your Team & Run a Pilot
mediumFinalize Migration & Cancel Frase
easyFeature Mapping
| Frase | Copy.ai Equivalent | Notes |
|---|---|---|
| SEO Content Research & Analysis | No direct equivalent | Copy.ai lacks built-in SEO research. You must use external tools (e.g., Ahrefs, SEMrush) for keyword and competitor analysis, then manually input findings as prompts. |
| AI Content Brief Generation | Blog Wizard / Long-Form Editor | Copy.ai's Blog Wizard guides you through prompts to create a structure, but it doesn't auto-analyze competitors. You provide the research input. |
| Full-Length Article Drafting | Long-Form Editor | Both generate long-form content. Copy.ai's editor is flexible but may require more iterative prompting compared to Frase's more guided, outline-driven approach. |
| Content Optimization Suggestions | Content Improver / Paragraph Rewriter | Copy.ai offers rewriting tools to enhance clarity and tone, but not integrated SEO scoring or specific optimization against competitors like Frase. |
| Content Project Management | Workspaces & Projects | Copy.ai offers basic organization via Workspaces and project naming. It is less robust than Frase's dedicated project management dashboard for tracking stages and collaboration. |
| Answer Engine & Q&A Research | Infobase & Brand Voice | Copy.ai's Infobase lets you store company facts for consistent AI generation, somewhat similar to using Frase to pull data for briefs, but not for external web research. |
| User-Friendly Content Interface | Intuitive Template Dashboard | Both prioritize usability. Copy.ai's strength is its vast template library for diverse copy types, whereas Frase's interface is streamlined for the SEO article workflow. |
Data Transfer Guide
Frase does not offer a direct data export function for projects or content. Data transfer is a manual process. Log into Frase and navigate to each content project or article. Select and copy the entire text of your final drafts, outlines, and briefs. Paste this content into a text editor or Google Docs. For metadata like target keywords and notes, you may need to copy them into a spreadsheet manually. Once all text-based content is saved externally, you can use these documents as source material when creating new content within Copy.ai. There is no import function in Copy.ai for these files; you will paste the relevant text into its editor as a starting point for new generation or editing.