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How to Migrate from Ahrefs to Frase (Step-by-Step)

Last updated: April 2026

Migrating from Ahrefs to Frase is ideal for content-focused teams prioritizing AI-assisted creation over deep technical SEO analysis. While Ahrefs excels in backlink tracking and technical audits, Frase streamlines content research, outlining, and drafting with integrated SEO optimization. This guide covers exporting your Ahrefs keyword and competitor data, mapping features to Frase's workflow, and transitioning your content strategy. You'll learn how to leverage Frase's AI for faster content production while maintaining SEO quality, plus tips for running both tools during the transition period.

Estimated Timeline

solo user

3-5 days

small team

1-2 weeks

enterprise

3-4 weeks

Migration Steps

Audit Your Ahrefs Data & Set Frase Account

easy

Export Keyword & Competitor Data from Ahrefs

easy

Import Keywords into Frase & Create Content Briefs

medium

Recreate Site Audit Monitoring in Frase

hard

Train Your Team on Frase's AI Writing Workflow

medium

Run Parallel Workflows During Transition

medium

Establish New Reporting in Frase

medium

Finalize Migration & Cancel Ahrefs

easy

Feature Mapping

Ahrefs	Frase Equivalent	Notes
Keywords Explorer	Frase Content Research	Frase provides search volume and difficulty but less historical data than Ahrefs
Site Explorer (Competitor Analysis)	Frase Competitor Analysis	Frase analyzes top-ranking pages for content gaps; lacks backlink analysis
Site Audit	No direct equivalent	Use Frase's content optimization + external tools like Screaming Frog
Content Gap Analysis	Frase Content Brief Generator	Frase identifies questions and headings from top SERP results automatically
Rank Tracking	Frase Basic Analytics + Google Search Console	Frase shows content scores; pair with GSC for comprehensive tracking
Backlink Analysis	No equivalent	Frase focuses on content creation; maintain separate backlink tool if needed
SEO Toolbar	Frase Content Optimization Panel	Frase provides real-time SEO suggestions while writing

Data Transfer Guide

Export from Ahrefs: Use CSV exports for keywords (Keywords Explorer → Export) and competitor URLs (Site Explorer → Top Pages). For backlinks, export as CSV but note Frase won't import these directly. Site audit reports export as PDF for reference. Import to Frase: Create new content briefs manually in Frase, pasting keywords from your CSV files. Use Frase's 'Research' feature to analyze these keywords—it will pull current SERP data. For competitor analysis, input competitor URLs directly into Frase's research tool to generate content outlines. No automated import exists for historical data; manual entry is required for strategic insights.

Frequently Asked Questions

Can I transfer my data from Ahrefs to Frase?+

Partial transfer only. Export keywords and competitor URLs as CSV from Ahrefs, then manually create content briefs in Frase. Backlink and site audit data won't transfer directly but can be referenced externally.

How long does migration take?+

For solo users: 3-5 days including training. Teams need 1-2 weeks for data transfer and workflow adjustment. Allow additional parallel operation time to validate Frase's effectiveness before fully switching.

Will I lose any features switching to Frase?+

Yes. Frase lacks Ahrefs' backlink analysis and deep technical site auditing. You'll need supplementary tools for these functions. Frase excels at AI content creation but isn't a complete SEO suite replacement.

Can I use both tools during migration?+

Absolutely. Run parallel workflows for 2-4 weeks. Use Ahrefs for monitoring while creating content in Frase. This overlap helps validate Frase's performance and smooths the transition without disrupting operations.

Is Frase cheaper than Ahrefs?+

Typically yes. Frase's plans start lower than Ahrefs' Standard tier. However, if you need backlink tools alongside Frase, total cost may increase. Compare based on your specific needs—Frase saves time on content creation versus Ahrefs' comprehensive SEO data.